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About us
How B.lief was born
B.lief was established by Juliana Barbosa as a personal platform to share her expertise and passion for stewardship in sustainable finance.
In a short time, this concept has evolved to support investors and companies on their journey toward enhanced sustainability. Additionally, she is dedicated to partnering with like-minded sustainability experts.
What B.lief represents for Juliana: a personal commitment to collaborating with responsible investors and trustworthy companies of all sizes to create sustainable value and achieve meaningful impact.
Values
Our mission
Investors & Stewardship: to offer simplified and tailored support for responsible investors of all sizes to develop and sustain a robust, effective, and credible ESG stewardship framework.
Companies & Sustainability: to offer reliable companies of all sizes support to transition to more sustainable business practices.
Our vision
Investors & Stewardship: to empower responsible investors of all sizes to become effective stewards and generate long-term economic, environmental and social value.
Companies & Sustainability: to empower reliable companies of all size to become more sustainable and generate long-term economic, environmental and social value.
The values we stand for
Meet
Juliana Barbosa
With almost 20 years of a diverse experience with key international players of the financial industry and a lifelong educational trajectory,
Juliana has a strong foundation across the financial ecosystem
and is well-prepared to be your
ESG Stewardship Strategic Partner.
As consultant in a Big 4 she had major financial institutions as clients.
In a private equity firm she was exposed to different asset classes of PE investments.
In an wealth management bank she experienced the perspective of high net worth clients.
In an asset management firm she was responsible to developing their ESG Stewardship framework.
Juliana Barbosa
A believer that the financial sector plays a crucial role for the urgently needed transition towards a more sustainable world, and that active stewardship is a powerful tool to foster that change
As an international professional with almost 20 years experience with key players of the financial industry, in the last years I've been establishing myself in the field of ESG Stewardship. My latest role was as Head of ESG Stewardship in an asset management company in Switzerland.
Law is my background education, and throughout my career I've developed strong academic records, which includes an LLM from Queen Mary University of London. My most recent studies are:
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Oxford Certificate “Stewardship and Engagement Leadership Programme” (2024)
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CSRD Fundamentals Certificate, CSRD Institute (2024)
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CFA Certificate in ESG Investing (2023)
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Sustainable Investing in Wealth Management Course by CSP University of Zurich (2022)
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Oxford Certificate “Leading Sustainable Corporations Programme” (2021)
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Oxford Certificate "Women's Leadership Development Programme" (2020)
I'm a lifelong learner, an advocate for inspiring leaders and a passionate supporter of a more sustainable world. Guided by my strong belief in kindness and my sense of responsibility, I'm a visionary strategic thinker who enjoys building meaningful relationships, and envisioning a better future. My natural ability to connect with others and my forward-thinking approach enable me to inspire and lead those around me towards positive change.
As a mother of two small girls, I care about the world my daughters's generation will inherit.
My personal mission is to live a purposeful life and be an actor of change.